Are You Confused With Marketing?

Market strategy and planning, branding, product marketing, guerilla marketing, copywriting, advertising, marcomm, ATL, BTL, digital marketing, SEO, SEM, PPC, social media marketing, content marketing, CRM, influencer marketing, marketing analytics -- Are you confused yet? So confused that you don't know how and where to start this critical part of your business?

I completely understand. The whole spectrum of marketing has become so wide and so complicated that several areas have become quite hard to understand and to execute. It now takes too much time (time you scarcely have) to understand the fundamentals and the technologies involved. Worse, new technologies keep appearing that require a review of strategies, revisions of applications, and transformation of business processes. 

My goal is to help make marketing easier to understand and to apply.