Books To Read
Here are some of the books I highly recommend you should add to your reading list. Follow the link to order from Amazon.com. Magbasa-basa din pag may time.
Influence: The Psychology of Persuasion
By Robert Cialdini PhD
"Influence: The Psychology of Persuasion" by Robert Cialdini explores the principles behind why people say "yes" and how to apply them ethically. Cialdini identifies six key principles of influence: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. Through engaging anecdotes and rigorous research, he illustrates how these principles are used by marketers, salespeople, and others to persuade individuals, offering valuable insights into how to recognize and resist manipulative tactics while also leveraging these principles for positive influence in various aspects of life.
Pre-Suasion: A Revolutionary Way to Influence and Persuade
By Robert Cialdini PhD
"Pre-Suasion: A Revolutionary Way to Influence and Persuade" by Robert Cialdini delves into the art of priming the recipient's mind to be receptive to a message before it is delivered. Cialdini explores how timing, framing, and subtle cues can significantly impact persuasion outcomes, offering practical strategies for enhancing persuasive efforts. Through illuminating examples and psychological research, he demonstrates the power of shaping attention and context to maximize influence, providing readers with valuable insights into the science behind effective persuasion and communication strategies.